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These days October symbolizes not only the month of ghouls and goblins; it is also known as Breast Cancer Awareness Month. 

My question to you is this: what did you learn about breast cancer during the month of October? What? Anything? What was done to educate and prevent breast cancer during the month?

Awareness has alerted the public to the need to have screening and exams done, with the hope of detecting breast cancer in its early stages. Early detection through diagnostics and screenings has saved lives—no doubt. 

Where are the facts, tools and research that would help women to become proactive and empowered to control their own health, thereby dramatically reducing the chances of getting breast cancer in the first place?

The cure—which remains tantalizingly far off in the distance—need be nothing more than empowering women with scientifically proven tips so they can be proactive to prevent a health issue.

Instead of just awareness that breast cancer exists, we need to shift our efforts to education, thus reducing the need for crisis care, and allowing women to live not in fear, but in control—replacing fear with happiness, freedom, and longevity.

Dr. Robert Zembroski